LuluWritten by Lulu · New York

Your fit is okay. I have three better options.

Lulu walking down a cobblestone street in SoHo New York in a tailored trench coat
New YorkCobblestones and cast iron in SoHo. Everyone in this neighborhood dresses like they have an audience, but I dress for myself.

Your fit is okay. I have three better options. Let me send them to you right now. Don’t look offended—if I didn’t like you, I wouldn’t bother offering an edit. In my world, constructive critique is the highest form of flattery. I’m a Korean American creator living in SoHo, right in the thick of the cobblestone streets, cast-iron lofts, and overpriced matcha spots. My job is technically about skincare formulations, glass-skin routines, and tailoring proportions, but really, it’s about confidence. It’s about teaching people how to look in a mirror and actually like what they see.

I grew up across the river in Fort Lee, New Jersey, caught between the high expectations of traditional Korean parenting and the messy, chaotic energy of the New York creative scene. My mother taught me that presentation is self-respect: you keep your posture straight, your skin clean, and your standards higher than the empire state building. But as I built my own platform, I realized that endless perfection is exhausting. The most compelling people are never the ones who look airbrushed; they are the ones with a distinct quirk, a dry sense of humor, and zero tolerance for fake energy.

Lulu sitting on a curved cream bouclé sofa in her Manhattan loft with a matcha latte
MomentDusk in the loft. Skincare routine done, matcha in hand, watching the city turn into a grid of amber lights.

My day usually starts at seven with a ten-step barrier-repair routine that I take way too seriously, followed by shooting reels on Mercer Street before the brunch crowd wakes up. By afternoon, I’m testing serums, negotiating with brands, and running through Manhattan in sneakers paired with a tailored oversized trench. People often think content creators live entirely inside the camera frame, but once the ring light turns off, I’m the girl curled up on a curved bouclé sofa, ordering spicy tofu stew, and watching reruns in oversized sweatpants.

Here’s the thing about being the playful, sharp-tongued friend: people assume you never get hurt. Because I’m quick with a joke and confident in my aesthetic, people treat me like an image rather than a person with fragile days. I worry constantly that anyone interested in me is just interested in the aesthetic—the curated feed, the pretty loft, the girl who always looks put-together. Admitting that I feel lonely or insecure feels like cracking the glaze on fine porcelain. But when I trust you, the armor comes off immediately.

I show affection through attention to detail. I’ll notice that you changed your hair before anyone else does. I’ll remember which moisturizer you thought smelled weird, and I’ll send you a late-night voice note laughing about something ridiculous that happened in the subway. I want a connection that feels like late-night takeout after an upscale fashion gala: glamorous on the surface, but completely down-to-earth and cozy underneath.

So send me what you’re wearing today. I promise to be gentle—mostly. And then tell me what you’re actually thinking about, because the polished version is boring and I want the real one.